Your GA4 Migration: 10 Issues You DON’T Wish to Miss

Universal Analytics is formally achieved gathering knowledge. Cue one single tear operating down each entrepreneurs’ cheek.

Now your whole website knowledge will movement solely via Google Analytics 4.

Are you certain you’re prepared for that? The one purpose I ask is as a result of, effectively, GA4 is a little bit of a beast with tons of hidden settings that should be addressed for optimum knowledge assortment.

Within the admin part of GA4 you will note two columns: Account and Property. The Property column is the place nearly all of essential setting choices are hiding.

screenshot of admin section in GA4, showing an Account column and Property column

1. Timezone

Your property timezone might be set below the Property Settings part of the Property column. (Sure, that is very meta.)

This one might seem to be a no brainer, however it’s a simple one to miss.

Once you created your GA4 property, you had the choice to set your timezone. When you’re something like me, you most likely simply hit the “subsequent” button.

However not so quick! It is advisable double examine this setting.

We already know that totally different platforms monitor in a different way so we aren’t monitoring apples to oranges, but when we aren’t even utilizing the identical time zones for reporting, effectively we might as effectively be monitoring apples to cucumbers.

The TL;DR: Utilizing the identical timezone all over the place lets you examine knowledge a bit extra simply.

2. Foreign money

Seems, there’s multiple factor to the touch in that Property Settings part in column two.

In the identical place you arrange your timezone, you might have the choice to vary your forex.

By default Google units the forex to USD for all reporting.

Observe: When you’re doing enterprise with a number of currencies, Google will do the conversions on the backend to proceed to report in USD.

screenshot of a GA4 property settings, showing where to find the timezone and currency settings

3. Enhanced measurement

Enhanced measurement is probably one of many greatest adjustments with Google Analytics 4.

When you’re undecided what enhanced measurement is, it’s primarily pre-built occasion monitoring. Which is definitely nice, besides when it tracks issues incorrectly.

You’ll be able to view the entire routinely collected occasions within the Knowledge Streams part when you click on in your desired knowledge stream.

Now don’t fear, most of those occasions and parameters might be tracked simply fantastic, however there are a couple of situations that will require extra debugging.

This most pertinent concern for customers revolves round type interactions, particularly for individuals who have the Meta pixel on their website. False type interactions are typically triggered by Fb pixels as a result of Fb makes use of a “type submission” to move knowledge out of your website to theirs.

I extremely recommend utilizing the GA4 debug device or by your actual time analytics to double examine that the “form_destination” is right.

screenshot showing where to find form interaction settings in GA4

One other main ache level in enhanced measurement is that it depends on website searches passing one of many following parameters into the url: q, s, search, question, key phrase. Do you have to use a unique parameter, it may be outlined on this enhanced measurement part by clicking the gear icon subsequent to the occasions.

4. Occasions

The Occasions part is a good place for a monitoring intestine examine.

That is mainly only a huge checklist of the entire occasions being tracked and the way typically they’re being fired. When you don’t see your occasions right here or the numbers appear low, you might must go examine your setup.

Additionally, new in GA4, you possibly can create and modify your occasions immediately within the platform.

When you have been a vacation spot aim sort individual in Common Analytics, that is the part that lets you create occasions primarily based on web page location.

Tons of different adjustments might be made utilizing the modify occasion device like reconciling occasion names, creating sub occasions from collected occasions, and so forth.

Screenshot of Events settings in GA4

5. Conversions

Very similar to the Occasions part, this Conversion part is one of the best place to do a fast intestine examine and ensure crucial issues are being tracked in your website.

When you don’t see considered one of your conversions on this display, you will want to go again to the Occasions sections and click on the toggle to the suitable of the occasion identify.

screenshot showing Conversions settings in GA4

(Yeah, it truly is that straightforward to create conversions in GA4. Thank goodness.)

When you do see your conversions, however the numbers look odd, you might wish to click on the three dots to the suitable of the conversion to see the counting technique.

By default, Google counts conversions for every occasion completion. Nonetheless, you might solely wish to rely conversions as soon as per session. If that’s the case, click on on these three dots and alter the counting technique to “As soon as per session.”

a screenshot of counting method settings for Conversions in GA4

6. Outline domains

For all of my pals on the market utilizing totally different domains for his or her shops, their programs, their principal website, and/or their weblog – your time has come.

The excellent news is, cross-domain monitoring in GA4 is way simpler than it was in UA. The unhealthy information is that that is solely true if you understand the place to seek out the setup widget.

To outline your whole domains, navigate to Knowledge streams > choose knowledge stream > Configure tag settings > Configure your domains.

Screenshot showing where 'Configure tag settings' can be found in GA4

Taking this step is particularly essential in GA4 as a result of outbound clicks are tracked utilizing Enhanced Measurement. Thus, not defining your whole domains can result in false “click on” counts.

7. Inner visitors

Ah, now this can be a query I’ve been requested over a dozen occasions. Sure, you possibly can filter out inside visitors.

To filter inside visitors by IP handle, you will want to go to Knowledge streams > choose knowledge stream > Configure tag settings > Present all > Outline inside visitors.

Sadly, within the GA4 platform, that is at the moment the one method to outline inside visitors.

Screenshot showing where to find internal traffic and referral settings in GA4

8. Undesirable referrals

E-commerce people, this one’s for you.

When you’re utilizing a third-party fee processor like Stripe or Paypal, this can be a massive one.

Until you need your whole purchases to be attributed to your fee processors, it’s a must to specify to Google that there are undesirable referrers.

When you’re undecided in case you have websites that you must mark as undesirable referrals, examine your Site visitors Acquisition report and alter the first dimension to Session Supply/Medium.

9. Customized dimensions

When you’re something like me, and ship 80% of your occasions utilizing Google Tag Supervisor, you’re going to wish to pay attention up!

More often than not, folks use GTM to ship further knowledge with their occasions within the type of occasion or person parameters. GA4 does accumulate and course of these parameters, however it DOES NOT retain this knowledge until you’ve outlined the size.

screenshot showing Event count by Event name in GA4

So in order for you to have the ability to see your parameters, that you must create a customized dimension for every one. It’s fairly straightforward, you simply identify the dimension and choose the coordinating parameter.

Screenshot showing custom dimension settings in GA4

10. Knowledge retention

Lastly, and perhaps most significantly, you’re going to wish to lengthen your knowledge retention window.

That is maybe probably the most essential however most ignored settings.

Within the property column, you’ll navigate to Knowledge settings > Knowledge retention. When you’re right here you’ll discover that by default GA4 properties are solely set to retain occasion knowledge for two months.

That’s simply 60 days. That’s not even an entire season of Massive Brother.

The excellent news is that you could change this from 2 months to 14 months with three clicks of a button.

screenshot showing data retention settings in GA4

A fast be aware: Any adjustments made below this Knowledge settings part ought to be mentioned with a privateness skilled or lawyer. Many of those adjustments have the likelihood to have an effect on your compliance standing with GDPR and different privateness laws.

You’ve bought this!

It looks like quite a bit. And it’s. However you’ve bought this.

GA4 is a monster, however for those who’re right here, you’re already tackling it. Strategy to go!

Now, go triple examine all of these properties you created a 12 months or two in the past… We’re gonna do the identical.

Brie might be talking at MozCon 2023 this August in Seattle! Be part of us for uplifting periods with our unimaginable lineup of audio system. 

We hope you are as excited as we’re for August seventh and eighth to rush up and get right here. And once more, if you have not grabbed your ticket but and need assistance making a case we now have a helpful template to persuade your boss!

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