What Is a Content material Creator? (& The right way to Change into One in 2023)

What Is a Content material Creator?

A content material creator produces instructional or entertaining (typically each) content material that’s distributed throughout on-line platforms like social media, podcasts, blogs, and extra.

New varieties of content material and creators will probably emerge as new applied sciences and platforms change into obtainable.

And content material creators can select the format that works finest for them. From brief movies on TikTok to podcasts on Spotify.

Creators produce content material designed to draw and have interaction a particular viewers. To assist their bigger targets.

Relying on their targets, content material creators would possibly concentrate on producing content material that results in new followers, subscriptions, web site visits, gross sales, and extra.

What Does a Content material Creator Do?

Precisely what a content material creator does relies on the platform(s) and format(s) they use.

Their work can contain writing weblog posts, creating social media posts, taking pictures, recording movies, and extra. 

However content material creators may also produce other obligations. Like researching trending subjects, interacting with their followers, responding to feedback and messages, and monitoring metrics.

Content material creators are sometimes enterprise homeowners. In that case, their obligations embody managing a enterprise, sourcing purchasers, and speaking with purchasers.

Kinds of Content material Creators

Content material creators will be:

Let’s discover every of those varieties.

Influencers and Model Ambassadors

Influencers and model ambassadors are digital creators who’ve a big following on a number of social media channels.

There are a number of methods to make a residing as an influencer.

One in all them is thru collaborating with different manufacturers. Many firms work with influencers and pay them to create and share content material that entails their merchandise.

One other means an influencer could make a residing is by creating and promoting their very own merchandise.

Let’s take a look at an instance.

Charli D’Amelio is a TikTok influencer who sells her personal merchandise like music, footwear, and perfumes. 

However she additionally does collaborations with manufacturers like Prada and Amazon to advertise their choices. Like in this post:

Charli D’Amelio’s collaboration with Prada on TikTok

Tip: When you’re concerned with changing into an influencer and need to be taught extra about it, take a look at our influencer advertising and marketing information.

Social Media Content material Creators

Social media content material creators handle social media accounts and produce content material for them. 

They sometimes handle the accounts of their purchasers or employers.

A job description of a social media content material creator can range so much. 

They are often accountable for the corporate’s social media methods, creating content material, writing copy, fine-tuning photographs, managing the group, monitoring metrics, reporting on efficiency, and extra.

For instance, Emma Ratcliffe (The Home of Social) is a social media supervisor.

Let’s take a look on the work she’s carried out for one among her purchasers, H!P Chocolate. 

That is their Instagram web page. Ratcliffe curates and schedules posts and tales, engages with their prospects, and units up collaborations and giveaways.

H!P Chocolate’s Instagram page


Photographers are content material creators who seize photographs with their cameras.

There are a lot of several types of pictures. And you could want a special ability set and/or gear for every sort.

That’s why photographers often select to specialise in a particular sort of pictures.

For instance, a photographer who’s good at capturing massive teams of individuals and particular moments all through in the future might select to change into a marriage photographer.

However their gear and data may also make them actually good at capturing different occasions like birthdays, engagements, and anniversaries.

For instance, Paul Wilkinson is a marriage photographer. However he additionally does household, portrait, and headshot pictures.

"Portrait, Wedding and Headshot Photographer" page by Paul Wilkinson

And that’s simply the tip of the iceberg. 

There are additionally photographers who create inventory photographs, take photographs of merchandise, shoot panorama pictures, and much more.


Videographers are content material creators who document dwell occasions or produce brief movies, documentaries, commercials, and comparable varieties of movies.

Like photographers, videographers can select a particular sort of video to concentrate on primarily based on their pursuits, ability set, and gear.

Videographers can shoot commercials, occasions, style, merchandise, and extra.

Many firms additionally rent videographers to create coaching and informational content material for them.

In some circumstances, videographers select to focus solely on one sort of video. In others, they might select to shoot many differing kinds.

For instance, Samet Görgöz is a videographer who creates company movies. However he additionally shoots weddings, vehicles, style, and different varieties of promotional content material.

Samet Görgöz website

Lengthy-Kind Video Content material Creators

Lengthy-form video content material creators create and distribute video content material that’s often longer than 10 minutes.

Their obligations sometimes embody writing scripts, recording movies, enhancing movies, and selling their content material.

Relating to pre-recorded content material, some of the standard platforms is YouTube.

An instance of a YouTube content material creator is Matt D’Avella. He creates movies on subjects associated to habit-making, productiveness, minimalism, and extra. 

His movies on YouTube are sometimes between 5 and 20 minutes lengthy.

Matt D’Avella YouTube channel

There are additionally different social media channels that permit for longer movies. 

For instance, TikTok has an choice to add a video that’s as much as 10 minutes lengthy. 

These movies are often scripted, pre-recorded, and edited earlier than they’re revealed.

One other sort of long-form video content material creators: streamers. They stream principally or utterly unscripted content material to a dwell viewers.

Probably the most standard platforms for streaming is Twitch. And one stream can final for as much as 48 hours.

However that’s not the one place the place you may stream.

Instagram has a dwell characteristic that enables dwell movies of as much as 4 hours. And YouTube Dwell permits customers to stream for as much as 12 hours.

Probably the most vital expertise for a streamer is being able to interact with an viewers properly throughout their streams. Over time, this may have an effect on what number of viewers will watch their streams.

Imane Anys (also referred to as Pokimane) is a Twitch streamer. She broadcasts herself taking part in video video games like Fortnite and League of Legends.

Pokimane Twitch channel


Graphic designers create visible content material for a lot of completely different functions.

They use design software program like Adobe Illustrator, Figma, and extra.

With these instruments, designers create visually interesting content material like infographics, advertisements, logos, packaging designs, billboards, and so forth.

In quite a lot of circumstances, graphic designers create promotional content material. However that’s not at all times true—they’ll additionally create creative and/or instructional visuals.

For instance, graphic designers who work for Semrush create illustrations for our weblog posts. These photographs assist us talk concepts and data with our readers in an attractive means.

The under picture exhibits how it may be simpler to current knowledge visually fairly than with written content material. And graphic designers assist do this.

an image visualising the cost-effectiveness of white label SEO

Podcast Hosts

Podcast hosts create audio packages known as podcasts, that are much like discuss radio exhibits.

Podcast hosts provide you with episode concepts, analysis the subjects they’ll speak about, write scripts, after which document and edit the episode.

As soon as the episode is recorded, they add it to podcasting platforms, market it, and repeat the entire course of.

Many podcast hosts additionally publish movies of their episodes on YouTube and share snippets of them on social media.

On some podcasts, the host will discuss concerning the matter on their very own or talk about it with co-hosts.

And a few podcasts are interview collection, the place every episode has a brand new visitor that the host interviews.

In these circumstances, the podcast host may also supply new visitors, talk with visitors, and arrange the recording. For instance, Ali Abdaal hosts the collection “Deep Dive with Ali Abdaal.” 

Abdaal interviews different creators, entrepreneurs, and provoking individuals. And uncovers their methods for achievement. 

“Deep Dive with Ali Abdaal” podcast page 

He distributes his episodes on podcasting platforms like Apple Podcasts, Google Podcasts, Spotify, and extra. He additionally publishes video variations of his work on YouTube and different social media platforms.

And podcasts will be created with many various targets.

A few of them goal to teach and entertain the listeners. By rising their audiences, podcast hosts can then make revenue from model sponsorships or promoting their very own merchandise.

Firms may also create podcasts as a approach to enhance model consciousness or to forge relationships with visitors to drive potential gross sales.

Content material Writers

Content material writers produce text-based content material. Which may embody weblog posts, newsletters, ebooks, video scripts, and extra.

A content material author’s job is to analysis the subject they’ll be writing about. Then write the content material. And typically edit.

Content material writers can create many various content material codecs. However they’ll additionally specialize.

For instance, a content material author who focuses on video scripts must concentrate on writing particularly for content material that’ll be learn out loud. 

Right here’s one other instance:

Brian Dean is the creator of Backlinko, one of many best-known instructional web sites within the search engine marketing trade. 

He writes about sensible suggestions, methods, and methods entrepreneurs can simply implement to enhance their outcomes. Typically on the Backlinko weblog:

Backlinko blog on "How to Rank Higher on Google in 2023" by Brian Dean

The right way to Change into a Content material Creator

Listed below are some steps on the way to change into a profitable content material creator:

1. Decide Your Viewers

The extra about your audience, the simpler it’ll be to decide on an acceptable platform and create content material they care about.

Top-of-the-line methods to be taught extra about your viewers is to do a little analysis on a model that’s already producing the kind of content material you’d wish to create.

You are able to do this utilizing Site visitors Analytics. Which helps you to dig into the main points about any web site’s viewers.

Open the software and enter the model’s area. And click on “Analyze.”

enter the brand’s domain in Traffic Analytics tool

You’ll see the “Overview” report with particulars on the location’s estimated visitors, prime pages, and extra.

“Overview” report in Traffic Analytics tool

Subsequent, go to the “Viewers Overview” tab. To be taught particulars concerning the viewers’s demographics, socioeconomics, conduct, and even the opposite websites they go to continuously.

“Audience Overview” tab in Traffic Analytics

All this info might help you perceive extra concerning the individuals you’re making an attempt to succeed in and which subjects to concentrate on.

Apart from Site visitors Analytics, each social media platform has some built-in analytics instruments you need to use to look into your present viewers to be taught extra about those that are already conversant in you.

The knowledge you’ll discover relies on the platform. However most of them embody age, location, and most lively instances on social media.

2. Select Your Platform(s)

Now, it’s time to select a platform (or platforms) that can assist you to attain your viewers. And leverage your particular content material creation expertise.

To start out publishing content material on the suitable platform, you should know the place your viewers spends time on-line.

You are able to do that with Market Explorer.

Within the search bar, enter your area and not less than two rivals’ domains. When you’re beginning out and don’t have a site but, you may enter not less than three rivals’ domains.

enter domains you want to research in the Market Explorer tool

Then, click on the “Create and analyze” button.

From right here, click on the “Viewers” tab.

“Audience” tab in Market Explorer tool

Subsequent, scroll right down to the “Social Media” part.

“Social Media” section in Market Explorer tool

Right here, you’ll see which social media platforms you and your rivals’ audiences use essentially the most.

You’ll be able to then select essentially the most visited platforms. To be sure you’re successfully reaching your goal audiences.

Say you want creating brief dancing movies. And your viewers spends most of their time on TikTok, Instagram, and Pinterest. You’ll be able to select to concentrate on TikTok and Instagram Reels.

And also you’ll be taught extra about your viewers all through your content material creation journey.

Perhaps you’ll uncover that they get pleasure from studying long-form content material in your web site or receiving an electronic mail from you as soon as every week.

You need to use what you be taught to resolve which platforms to make use of.

3. Create a Content material Plan

The following step is to create a content material plan. So you may publish high-quality content material constantly. And begin to develop your viewers.

You can begin planning by itemizing out the subjects you’d wish to create content material about. And be aware what components you should create for each bit of content material.

For instance, you should put together a picture or a video and a publish description for an Instagram publish.

When you want some exterior assist (a photographer, graphic designer, content material author, and so forth.), make be aware of that, too.

After you’ve mapped out a plan, you can begin creating the content material and reaching out to different creators with briefs detailing what you want.

Let’s say you’re specializing in social media content material. You’ll be able to then schedule upfront with the assistance of Social Poster.

Open the software and go to the “Calendar” tab. 

Hover over the day that you just’d wish to schedule a publish on and click on on the “+” icon within the prime proper nook.

“Calendar” tab in Social Poster tool

As soon as the “New publish widget” opens, choose which platforms you’d wish to publish to.

where to select which platforms you’d like to post to in Social Poster

Fill out the content material, visuals/movies, and hyperlinks.

fill out the content you would like to post in Social Poster

When you’re carried out, click on on the blue “Schedule” button.

“Schedule” button highlighted at the bottom of "New post" section

Tip: Try our information on social media calendars to be taught extra.

4. Develop Your Portfolio

To change into a profitable content material creator and land new work, you’ll must create a powerful portfolio showcasing what you’ve produced.

Relying on the kind of content material you create, it may well characteristic articles, social media posts, photograph galleries, movies, and so forth. And may embody items you’ve created for a wide range of manufacturers (if relevant).

An effective way to strengthen your portfolio is to incorporate some testimonials out of your earlier purchasers or collaborators.

Creators who haven’t created content material for different manufacturers can nonetheless develop their portfolios by showcasing content material they’ve revealed on their owned platforms.

For instance, you could possibly publish two to 3 weblog posts in your web site that showcase your expertise as a content material author. And in the event you’re a photographer, you could possibly provide to do a shoot at a buddy’s occasion and use these photographs to your portfolio.

Having a stable portfolio is an effective way to begin establishing your model. Particularly in the event you concentrate on compiling samples that showcase your distinct perspective and messaging.

5. Put money into Instruments to Enhance Your Content material 

Investing in content material creation instruments might help you do your job higher—particularly as you begin to produce extra content material.

Let’s take a look at a few of them.

Analytics Instruments

Once you begin constantly publishing/posting content material, you’ll need to begin analyzing some metrics. To see what’s and isn’t working.

That lets you tailor your strategy as you go. And double down on content material that works properly.

You need to use completely different instruments relying on which platform(s) you’re specializing in.

For instance, each social media platform has built-in analytics instruments that allow you to see your top-performing content material.

And to your personal web site, you need to use Google Analytics and Google Search Console to research your web site’s efficiency.

Let’s take a look at how one can see your top-performing pages in Google Search Console.

Go to Google Search Console.

Go to “Efficiency.” In some circumstances, you could then must click on “Search outcomes” beneath that.

“Performance” section in Google Search Console

Click on on the “Date” tab.

where to find “Date” tab in Google Search Console

Choose a time vary.

"Date range" window lets you select a time range

Click on “Apply,” after which scroll right down to the desk.

And click on the “Pages” tab.

You’ll see your top-performing pages in natural search primarily based on clicks (the variety of clicks to the webpage from search outcomes) and impressions (the variety of instances your web page was exhibited to customers in search outcomes).

“Pages” tab in Google Search Console

On this report, you may as well discover which queries are the most well-liked to your web site, the international locations that your guests come from, and the gadgets they use.

Content material Analysis Instruments

These instruments might help you provide you with new content material concepts in a strategic means. That can assist you select the subjects individuals are probably concerned with.

For instance, Semrush’s Matter Analysis software might help you provide you with contemporary content material concepts and discover trending subjects.

Open the software, enter the subject you’d wish to discover, and click on “Get content material concepts.” 

an example of a search for "productivity hacks" in Semrush’s Topic Research tool

The software will then show many concepts associated to your preliminary matter which you can discover.

Topic Research tool provides you with many ideas related to "productivity hacks" search

Once you discover a matter you’re concerned with, click on the “Present extra” button on the cardboard. To see a listing of prime headlines and questions concerning the matter you’re researching.

an example of top headlines and questions section in the Topic Research tool

It’s also possible to save a subject thought by including it to your favorites utilizing the icon to the suitable of the highest headlines and questions. Like this:

"Add to your favorites" icon

You’ll be able to repeat this course of everytime you’re brief on concepts and wish some inspiration.

Content material Planning Instruments

As you scale your content material manufacturing, you’ll want the suitable instruments to remain organized.

For managing a number of individuals and tasks, you need to use productiveness instruments like Google Workspace and Trello.

It’s also possible to use our Advertising and marketing Calendar to plan your content material and collaborate with others.

Go to the software and click on the “+ New exercise” button.

“+ New activity” button in Marketing Calendar

Within the kind that seems, add all the main points for the content material piece you’re planning. Just like the title and the beginning and publish dates.

"New activity" form in Marketing Calendar

The content material piece will now seem in your calendar.

Click on on it so as to add attachments, feedback, duties, and extra.

You even have the choice to tie the content material to an present marketing campaign if you wish to.

add attachments, comments, tasks, and more to your content piece

When you populate the calendar with all of your upcoming content material, you’ll be capable of rapidly get a high-level overview of every thing you’re engaged on.

How A lot Do Content material Creators Make?

Full-time content material creators that work for firms in-house earn a median of about $48,000 per year within the U.S., in accordance with Glassdoor. The total vary is between $32,000 and $82,000.

Freelance content material creators can earn a bit extra. They make a median of about $53,000 per year within the U.S., in accordance with Glassdoor. The total vary is between $34,000 and $84,000.

However content material creators’ earnings can range so much. Relying on their reputation, area of interest, location, and different components.

And creators who take part in sponsorships can earn much more cash. 

The typical hourly fee for a preferred influencer is $81 per hour, in accordance with an Adobe study. That interprets to $162,000 per 12 months for a full-time influencer.

Begin Creating Content material

As you may see, there are lots of methods to be a content material creator.

To achieve success, it’s vital to continue learning and experimenting together with your content material. And to make use of the suitable instruments.

Join a free Semrush account in the present day to jump-start your journey.