Utilizing search engine optimisation Progress Report Templates on Semrush

If the considered beginning your subsequent month-to-month search engine optimisation report from scratch fills you with dread, you’re not alone!

Just a few years in the past, we requested our clients working at businesses in regards to the high issues that they wished have been automated about their job.

The highest reply by a big margin was reporting, gathering information for stories, and report updates. 

On this publish, we’ll present you methods to make your personal search engine optimisation progress report template and automate your reporting course of. 

The Semrush My Studies software enables you to combination information from dozens of instruments, construct and save your personal PDF report templates, and arrange recurring emails. 

This software additionally provides you the flexibility to: 

  • Shortly create PDFs from our pre-set templates in a minute
  • Modify a template to suit your particular wants
  • Model and white-label your report (with the Company Progress Equipment add-on)
  • Add Semrush report widgets, screenshots, textual content, and formatting
  • Add Google Analytics, Google Search Console, and Google Enterprise Profile information
  • Create a report utterly from scratch
  • Save your custom-made stories as new templates to make use of sooner or later
  • Schedule common e-mail supply of the stories to a goal e-mail deal with

Why You Ought to Use search engine optimisation Report Templates

Creating templates in your reporting, whether or not you’re in-house or at an company, will help you:

  • Save time
  • Onboard new crew members and purchasers extra simply
  • Set up consistency in your workflow

After all, saving time is at all times necessary for enterprise, and the stress of beginning a report from scratch each time may be crushing. 

However one more reason you must use templates is that it’ll make it lots simpler so that you can onboard new crew members and purchasers. As a substitute of simply throwing your new crew members the duty of developing with their very own report, you’ll be giving them a straightforward format to observe in order that they’ll really feel able to contribute.

Lastly, your purchasers recognize consistency. Utilizing a template lets whoever is receiving the report know what to anticipate. They gained’t must relearn methods to navigate by means of your stories every month, which saves them time. 

Structuring Your search engine optimisation Report Template

Each contract and marketing campaign has its personal distinctive set of targets and KPIs. 


Likewise, your shopper will need their report back to really feel private, with particular steerage. 

So, how will you maintain your purchasers pleased, whereas additionally making your reporting course of smoother? 

Listed below are some ideas:

  1. Create totally different templates for various kinds of stories (search engine optimisation audit report, month-to-month search engine optimisation report, competitor evaluation report, and so on)
  2. Make your stories particular and straightforward to grasp 
  3. Automate your information gathering 
  4. Personalize the report with devoted text-based areas in your feedback and pictures/branding associated to your model and your shopper
  5. Construct your templates with clear sections so it’s straightforward to sub components out and in relying on the main focus of the month

Automating Knowledge for Your Report Templates

The fantastic thing about utilizing a template in your search engine optimisation report is that the automation provides you extra time to personalize the report.

Whereas it’s doable to automate some search engine optimisation KPIs with dashboards and instruments like Semrush, you wouldn’t wish to automate your opening statements and commentary. 

Consider the KPIs and information because the “what” of the report and your commentary because the “why.” Why does 15% natural visitors development matter? You’ll be able to clarify in one of many feedback areas of your template.

While you construct a template on Semrush My Studies, you’ll be able to automate the enter of information with Semrush and Google information widgets. 

These widgets can robotically populate your report with metrics like:

  • A competitor’s key phrase rankings and estimated visitors from Semrush 
  • Web site well being and technical website points from Semrush
  • Key phrase visibility & share of voice from Semrush
  • Backlinks reported in Semrush 
  • Purpose completions from Google Analytics
  • Customers, periods, time on web page, and extra from Google Analytics
  • Search efficiency from Google Search Console
  • Consumer interplay and map views from Google Enterprise Profiles
  • And much more

Personalizing Templates with Textual content and Pictures

So as to add a private contact to your stories, you’ll be able to embrace house in your feedback and explanations, in addition to pictures and branding.

With Semrush, you’ll be able to drag and drop widgets for textual content blocks to incorporate your feedback on every part of your report. 

You too can add pictures like your shopper’s brand, and even totally customise your report with a theme if you happen to join the Company Progress Equipment.


Templates for Every Sort of Report

As a result of there are such a lot of areas of search engine optimisation you can work on, there will likely be various things to report.

So, you must have particular templates for the totally different companies you provide. For instance, you might arrange distinctive templates in your:

  • search engine optimisation audit stories (preliminary audit & observe ups)
  • Month-to-month search engine optimisation stories
  • Competitor search engine optimisation evaluation stories
  • Natural search stories
  • Hyperlink constructing/backlink stories
  • And extra

The great factor about My Studies is that we now have a handful of preset templates to begin with. 


Simply open one up and begin including widgets to make the PDF report your personal. 

Right here’s an instance of what you’d see robotically through the use of among the templates above: 

Month-to-month search engine optimisation Template

This can be a good beginning place for normal month-to-month reporting on an search engine optimisation shopper. Preset widgets embrace:

  • Google Analytics visitors overview
  • Every day periods 
  • High visitors channels
  • New vs. returning guests
  • High pages by pageviews
  • New and misplaced key phrases
  • Improved and declined key phrases
  • Backlinks abstract
  • New and misplaced backlinks

Web site Audit: Full Report Template

This search engine optimisation audit report template dives deep into the outcomes of a Web site Audit, which might be nice for technical search engine optimisation purchasers or prospects. Preset widgets embrace:

  • Web site well being rating
  • Variety of errors, warnings, and notices discovered
  • High points recognized
  • Full breakdown of each single concern discovered within the audit

Full Natural Analysis Template 

This template goes into the natural search efficiency of any web site, which is a straightforward technique to create a aggressive evaluation report in minutes. Preset widgets embrace:

  • Estimated natural visitors, key phrases, and visitors price
  • Key phrase rankings by nation
  • Natural vs. Paid visitors development (all time)
  • High key phrases and place distribution
  • High opponents
  • Branded vs. non-branded natural visitors
  • New and misplaced key phrases
  • High touchdown pages for natural visitors

Customizing Semrush Report Templates

Now, what if you wish to make your personal templates from scratch, or change a preset template and put it aside as new?

That is additionally straightforward, by modifying any report within the report builder and saving it as a template on the My Studies house web page.

You’ll be able to add extra information from Semrush or Google to your report to spotlight your particular KPIs, in addition to textual content blocks, pictures, and formatting so as to add room in your feedback on every part. 


So as to add Google Analytics information to your report, Semrush presently gives over a dozen widgets from the basic Common Analytics model of GA, and a handful of connections for GA4 properties. 

Common properties: 

  • Overview 
  • Metrics Charts
  • High Visitors Channels 
  • New vs Returning Guests 
  • Conversions (ecommerce) 
  • High Web page Views 
  • Purpose Completions Chart 
  • Location 
  • Language and Supply/Medium 
  • Referrals 
  • Supply/medium 
  • High Touchdown Pages 
  • Campaigns 
  • System Classes 

GA4 properties: 

  • Overview 
  • Metrics Charts 
  • High Visitors Channels 
  • New vs Returning Guests
  • High Web page Views

For particular steps on integrating your Google Analytics together with your Semrush report templates, go to our Data Base.

When you’ve constructed your report on Semrush, hit the Generate PDF report button on the highest proper to reserve it. 


Then, it can save you this report from the My Studies house web page as a brand new template. Simply discover the gear icon beside the report you’ve made, and choose Create Template.


Now that report will likely be saved in your templates listing so you’ll be able to entry it and customise a brand new report for a brand new shopper ranging from the identical construction. 

Generate and Schedule Your Report

As soon as your report is able to go, you’ll be able to schedule this report back to be despatched to your shopper’s e-mail on a each day, weekly, or month-to-month foundation.

You’ll be able to embrace a template for what you wish to put within the e-mail textual content itself and ensure to replace that e-mail textual content earlier than it goes out every month.


Perfecting Your Template

How do you have to customise your template? 

The naked minimal you’ll wish to cowl in an search engine optimisation progress report is:

  • What progress has been made
  • What actions you’re taking 
  • Suggestions for additional development 

After these fundamentals, you would possibly wish to embrace any hyperlinks to associated studying or articles that designate a few of your processes, in case the shopper can be curious to study. 

Most search engine optimisation purchasers gained’t be search engine optimisation specialists, so chances are you’ll wish to embrace shopper schooling within the reporting course of. While you do, it could possibly assist construct extra belief and engagement within the relationship. 

Observe a few of these do’s and don’ts to make the template good. 


Now we have an entire weblog publish devoted to the anatomy of an ideal search engine optimisation report back to dive deeper with extra examples of methods to report on every side of search engine optimisation.

Common communication, transparency, and exhibiting that you just care about your shopper’s success can go a protracted technique to having a constructive shopper relationship.