Google formally acquires DoubleClick
In 2008, the European Fee authorised Google’s acquisition of DoubleClick, valued at $3.1 billion.
The fee discovered that the “transaction could be unlikely to have dangerous results on customers, both in advert serving or in intermediation in internet marketing markets.”
The deal was first introduced April 13, 2007. The EU started its investigation in November 2007. The US Federal Commerce Fee authorised the acquisition in December 2007.
In 2008, show promoting represented about 32% of whole US internet marketing (roughly $6.7 billion), based on the IAB.
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From Search Advertising Expo (SMX)
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