Matt Cutts sticks a fork in visitor running a blog
In 2014, Matt Cutts, the top of Google’s webspam workforce, took to his private weblog with a transparent message: “Stick a fork in it: visitor running a blog is completed; it’s simply gotten too spammy.”
This wasn’t the primary time Google or Cutts had mentioned the dangers of visitor running a blog. See:
Nonetheless, this was a transparent, robust and definitive message – and one that might be mentioned for a lot of months to come back. Google’s webspam workforce was going to take a “fairly dim view of visitor running a blog going ahead.”
Okay, I’m calling it: in case you’re utilizing visitor running a blog as a strategy to achieve hyperlinks in 2014, you need to most likely cease. Why? As a result of over time it’s grow to be a increasingly spammy observe, and in case you’re doing numerous visitor running a blog then you definately’re hanging out with actually unhealthy firm.
Matt Cutts, The decay and fall of guest blogging for SEO
Cutts’ put up acquired tons of of feedback and sparked a lot of dialogue on social media. Because of this, Cutts edited his put up to make clear that he wasn’t referring to “high-quality multi-author blogs.” He additionally added “for search engine marketing” to the title of his put up.
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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