The Advantages for website positioning and Customers

A sitemap is a crucial web site element for each customers and serps.

It helps them uncover your web site’s pages.

Whereas it’s vital to cater to serps particularly with an extensible markup language (XML) sitemap, it is also vital to maintain your web site organized for customers, too.

That is the place an HTML sitemap is available in.

What Is an HTML Sitemap?

A hypertext markup language (HTML) sitemap is a straightforward webpage that lists the pages in your web site.

It appears like this:

example of a hypertext markup language (HTML) sitemap

Consider it because the desk of contents in a e book, the place yow will discover a listing of chapters and subchapters. 

An HTML sitemap equally shows your web site’s primary pages and subpages. Making it tremendous simple for customers to seek out what they’re in search of.

Ideally, customers ought to have the ability to discover the content material they want by your navigation menu. Nonetheless, it helps to arrange your HTML sitemap as if it is a listing to your web site.

HTML Sitemap vs. XML Sitemap: What is the Distinction?

There are two primary varieties of sitemaps:

  • HTML sitemap: This sitemap is offered in a user-friendly, clickable format and permits guests to navigate your web site
  • XML sitemap: That is written in a format designed for serps like Google
infographic showing the difference between XML sitemap and HTML sitemap

The important thing distinction between the 2: 

An HTML sitemap focuses on making the web site extra user-friendly for people, whereas an XML sitemap is created solely for search engine spiders (additionally known as crawlers and bots).

They use the XML sitemap to crawl and index your web site. Which is vital if you wish to rank in serps and get extra site visitors.

Advantages of an HTML Sitemap

On condition that serps can use XML sitemaps for crawling, you may surprise why it is best to hassle with an HTML sitemap.

Rating in serps is all about optimizing for crawlers, proper?

Not fairly. Don’t overlook that serps additionally consider consumer expertise when rating web sites. 

By creating an HTML sitemap in your web site, you make your web site extra user-friendly to create a constructive consumer expertise. Which improves your possibilities of rating larger.

Other than making your web site extra user-friendly, an HTML sitemap offers these advantages:

  • Organizes massive web sites: An HTML sitemap primarily serves as a listing for webpages, permitting web site house owners to arrange their massive and sophisticated web sites
  • Makes it simpler for serps to seek out your pages: A well-organized HTML sitemap can assist serps discover your content material rapidly and simply. To allow them to crawl it.
  • Creates inside hyperlinks: Your HTML sitemap additionally means that you can add inside hyperlinks to your pages, that are essential for website positioning
  • Improves web site navigation: Having an HTML sitemap improves your web site’s total navigation. By itemizing all of your pages on a single web page. So customers can discover what they want simply.

Tip: Attempt Semrush totally free to leverage instruments and information that can assist you rank larger in Google. 

Create an HTML Sitemap

There are two methods to create an HTML sitemap:

  1. Utilizing plugins—should you use a content material administration system (CMS)
  2. Making a sitemap manually

Let’s undergo each.

Utilizing Plugins with Your CMS

In case your web site is constructed on a CMS like WordPress, you should use plugins that generate an HTML sitemap for you robotically.

We suggest the Simple Sitemap plugin for this.

To make use of a plugin, you should set up it in your WordPress CMS. 

As soon as it’s put in, create a brand new web page. 

create a new page in Simple Sitemap plugin

Give your web page the title “Sitemap.” Then, click on the plus icon to insert a brand new block. 

screenshot of a page with “Sitemap” title and adding a new block by clicking the plus icon

Within the dialog field that seems, choose “Browse all” after which scroll down till you see the Easy Sitemap part. 

Subsequent, click on on the icon for the “Easy Sitemap Group.” This motion will set off the plugin to robotically generate a sitemap to your web site.

clicking "Simple Sitemap Group" automatically generates a sitemap for your website

Lastly, save the web page.

You may then publish the sitemap web page and hyperlink to it from the footer part of your homepage.

Don’t use WordPress?

There are plugins for different CMSs, too. 

In case your web site is on Joomla, you should use JSitemap. If it’s on Drupal, you should use the Sitemap module.

Making a Sitemap Manually

In case your web site is smaller (100 pages or fewer), you may also create your sitemap manually. 

To start out, make a listing of all of the pages in your web site. Then, hand this record over to your developer. Who will create a regular HTML web page, itemizing all of your pages with hyperlinks to them.

Making a sitemap manually permits for full management over the construction and design. 

Nonetheless, it requires handbook updates each time there are adjustments to your web site’s pages.

HTML Sitemap Examples

Want some inspiration for designing your HTML sitemap?

Let’s have a look at how well-known manufacturers have designed theirs. 

Right here’s what H&M Group’s HTML sitemap appears like:

H&M Group’s HTML sitemap

It’s a traditional HTML web page itemizing out all of the pages. And their hierarchical place within the web site’s construction.

And right here’s how Goal has designed their HTML sitemap for his or her job portal:

Target’s HTML sitemap

It’s a easy HTML web page damaged into three sections.

The following instance is from Customary Chartered:

Standard Chartered’s HTML sitemap

This sitemap has a number of sections. 

Every part has subsections that record the completely different services and products the financial institution gives. 

This sitemap additionally contains hyperlinks to different vital pages like “World profession alternatives,” “About Customary Chartered,” and “Media contacts.”

Get Insights Into Your Web site’s website positioning

Making a sitemap is only one strategy to optimize your web site for serps and customers.

However if you need your web site to be much more optimized, you should maintain issues like enhancing web site velocity, creating a sturdy web site structure, and utilizing on-page website positioning.

And guarantee there are not any technical points current.

For those who’re a Semrush consumer, you should use the Web site Audit device to seek out any points hindering your website positioning efficiency.

Configure a venture within the device to run your first audit.

As soon as the whole lot is ready up the way in which you need, click on “Begin Web site Audit.”

Site Audit Settings page in the Site Audit tool

When it’s full, navigate to the “Points” tab. 

“Issues” tab in the Site Audit tool

You’ll see “Errors,” “Warnings,” and “Notices” detected in your web site.

“Errors” page in the Site Audit tool

Click on “Why and the right way to repair it” to be taught extra about what a selected subject is, the way it impacts your website positioning, and how one can repair the difficulty.

“Why and how to fix it” section

Resolve every subject to enhance your web site’s website positioning well being and assist it rank larger in search outcomes.