Let’s meet at AWE… and “storm” Apple Park collectively!

Subsequent week I’ll fly once more to the US, and particularly to Silicon Valley to attend AWE once more. It’s a very good event to satisfy there or to do one thing collectively for the doable launch of the Apple headset.


It’s once more the time of the 12 months when I attend the Augmented World Expo (AWE) in Santa Clara, California. It is going to be my third time in a row at that occasion.

At AWE once more

This 12 months I haven’t been chosen as a speaker, so I’ll simply go there as a part of the press. This isn’t good as a result of I received’t have the ability to steal meals from the audio system’ lounge any extra. I’ll must steal double of it from the press lounge, then. Sorry Street To VR folks.

Anyway, many indicators level to the truth that this 12 months’s occasion goes to be superb. Many vital firms within the subject are going there. I’m already seeing additionally some aspect occasions being organized, like breakfasts and dinners. I’ve already arrange some cool conferences, and my agenda is filling up fairly rapidly. And the icing on the cake is Neal Stephenson because the keynote speaker! I’m positive that on the alternatives aspect will likely be among the finest AWEs I’ve ever been to! I’m already feeling the air being electrical within the ecosystem…

john riccitiello skarredghost
My spotlight from final 12 months was chasing the Unity CEO and making this horrible photograph with him

I’ve nice plans for this AWE. These are just a few fascinating issues I’m planning on doing:

  • Strive revolutionary XR {hardware} and software program options and speak about them on my weblog
  • Search for companions for VRROOM, the corporate I’m working with to create a platform for digital actuality occasions,
  • Search for collaborations for the XR occasion On|Metaverse Summit I’m advising right here in Italy
  • Inform everybody in regards to the health sport HitMotion: Reloaded
  • Chase Neal Stephenson screaming “Neal, Neal” as quickly as he will get off the stage, wanting like a poor fool like I did final 12 months with John Riccitiello
  • Blame Neal Stephenson as a result of the phrase he invented led to the existence of the “Metaverse Consultants” on Linkedin
  • Eat American Meals and say that Italian one would have been higher
  • Turn into a homeless man for the hundreds of {dollars} I’ll spend in Lyft on these days
  • Hug no less than 50 folks
  • Say the phrase “Superior” and “Wonderful” at no matter factor I’ll see. Except for the conference middle meals
  • Create some embarrassing conditions through the use of my sarcasm with folks that don’t perceive it
  • Be confused about what to do on June, 1st when AWE opens its showroom whereas on the identical time, Meta is doing its Gaming Showcase the place it could tease one thing about Quest 3
  • Do conferences through the day, events through the night. Understand I’m too previous for the events, and that after 30 years previous, life is all about having again ache
  • Write articles at night time about what I attempted through the day
  • Cry the day after as a result of nobody is studying my articles as a result of all my readers are busy at AWE, too
  • Meet a number of folks with whom to say “Let’s collaborate for positive”. Then by no means meet them once more for the remainder of my life
  • Give folks enterprise or technical recommendation that doesn’t work
  • Distribute enterprise playing cards to folks that may make paper planes out of them
  • Give a really unhealthy look to whoever says the phrase “metaverse”
  • Give a good worse look to whoever says the phrase “metaverses”
  • Arrange a funeral for the metaverse, which is dying on daily basis
  • Meet a number of pals like Charlie, Eloi, Cecilia, Tony, Ori, Gabs, and many others… (the checklist is simply too lengthy to say all of them)
  • … and naturally, meet you!

My agenda is already fairly tight, however please attain out to me to see if there is a chance to satisfy, chat, or strive some revolutionary product! You possibly can contact me in your favourite channel among the many ones listed on this web page. I’m at all times open to assembly with different folks that have a ardour for immersive realities!

I’ll keep within the Valley from Might, twenty ninth night to June, seventh. Since I’m making this lengthy journey from Italy, I’m staying some additional days to have the chance to do one thing cool. So if we don’t meet at AWE, perhaps we will nonetheless do one thing the times after. And speaking about this, let’s discuss additionally about yet another factor…

Apple Park storming

It’s extremely possible that on June, fifth, Apple will announce its first mixed-reality headset. It is going to be an excellent vital occasion for immersive realities… and naturally, I’ve not been invited to the launch, like many different folks in our ecosystem. However that day, I’m nonetheless there within the Valley, so… what can I do?

On Twitter, jokingly, I mentioned that we should always all storm Apple Park like some folks promised to storm Area 51 some years in the past

I imply, I used to be joking, however partially I used to be severe: what might we do this day collectively? I imply, we will’t take part in the principle occasion, however perhaps we will nonetheless do one thing collectively! Let’s speak about it. Particularly if it includes doing Naruto runs…

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