Apple Imaginative and prescient Professional will reportedly have a really sluggish rollout.
Formally Apple Imaginative and prescient Professional is ready to go on sale in “early 2024” within the US for $3500, after which in additional (as but undisclosed) international locations “later” within the yr.
Bloomberg’s Mark Gurman reviews the headset will initially be solely offered in Apple Shops and on Apple’s web site, not like most different Apple merchandise that are additionally offered by third occasion retailers at launch.
Apple is planning so as to add a particular Imaginative and prescient Professional part to its shops with demos and becoming instruments for potential consumers, however this part will reportedly initially solely be in shops in “main areas” resembling New York and Los Angeles.
Accessing this part of those shops would require an appointment, Gurman writes, so employees have time to demo the headset to every potential purchaser and measure their head to make sure they purchase essentially the most snug strap dimension.
Gurman additionally repeated his earlier reporting that many testers discover Imaginative and prescient Professional too heavy after a number of hours of steady use, now saying that folks with smaller heads “battle to put on the headset for greater than half an hour or so”.
For later in 2024, Gurman reviews Apple is “discussing the UK and Canada as two of its first worldwide markets with Asia and Europe quickly after, though a last determination hasn’t been made” and is engaged on localizing the machine for Australia, Germany, France, Japan, South Korea, and China.
The sluggish and restricted rollout may very well be the results of the broadly reported points with the headset’s mass manufacturing. Imaginative and prescient Professional is reportedly the “most intricate” machine Apple has ever designed, and Sony can reportedly solely make sufficient ultra-high decision microdisplays for lower than half 1,000,000 models per yr.
Earlier this week The Monetary Occasions reported Apple was making “drastic cuts” to the manufacturing forecast, with some sole suppliers reportedly saying they had been solely requested for sufficient parts for 150,000 models within the first yr.