100 Search engine optimization Statistics That’ll Assist You Dominate Search Rankings in 2023

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On the lookout for the most recent Search engine optimization statistics?

Search engine optimization statistics make it easier to perceive the habits of your audience, together with how they work together together with your web site which, in flip, means that you can make data-driven selections to enhance your rating.

On this article, the Search engine optimization statistics will make it easier to determine the most recent SEO tendencies so you may regulate your technique to proceed bettering your website’s natural rating.

Let’s start!


Common Search engine optimization Stats

  • 53.3% of complete web site visitors comes from natural search. (G2)
  • Simply 0.78% of individuals click on on web page 2 of Google’s SERPs. (G2)
  • The primary web site within the natural leads to Google has a mean clickthrough price of 28.5%, which drops to 2.5% for the tenth place. (Search Engine Journal)

  • Google makes use of greater than 200 natural rating elements in its algorithm, an important of that are backlinks, high-quality content material, web page pace, responsive website design, web site safety, key phrase utilization within the content material, and Search engine optimization-friendly website construction. (Monster Insights)

95% of search visitors goes to the primary web page of the search outcomes. (Rockcontent)

  • On common, it takes 3-6 months for a website to rank on Google (although the extra aggressive your business, the extra time it’s going to take to rank your website). (Clearscope)
  • Over 77% of searches from cell are zero-click searches (i.e. when Google returns a direct reply to a question that doesn’t result in a click on, however does enhance branding). (Devrix)
  • Nearly 60% of the highest 10 outcomes rating on Google are three years or older, that means Google trusts websites with some authority and expertise for rating. (Monster Insights)

  • Natural search drives 53% of all web site visitors, whereas paid search stands at 15%. (Search Engine Land)
  • Round 23% of customers click on on Google’s autocomplete ideas, indicating that it is best to at all times analyze the auto-complete search phrases to search out one of the best key phrases in your web site. (99firms)
  • Customers are 20X extra prone to click on on natural search outcomes than paid advertisements. One other good purpose to start out investing in Search engine optimization! (Get Credo)

Need extra than simply stats? Verify these out:
* 17 Efficient Search engine optimization Strategies to Drive Natural Visitors in 2023
* 10 Search engine optimization Audit Instruments to Maximize Efficiency (Free & Paid)
* 8 Off-Web page Search engine optimization Methods You Ought to Be Implementing Proper Now

Get My Free Search engine optimization Advertising and marketing Plan


Stats-based content material attracts the very best variety of backlinks. Among the finest methods you may create stats-based content material embrace LinkedIn polls, market surveys, skilled interviews, and market analysis.

  • Over 65% of pages don’t have any backlinks. Establish all of your goal touchdown pages that don’t have backlinks and attempt to purchase some backlinks to them. (Demand Sage)
  • The #1 end in natural search has 3.8X extra backlinks in comparison with positions #2-#10. (On The Map)

  • Rating your web site on Google for prime search quantity key phrases with out hyperlinks is almost not possible. As a substitute, divide 50% of your Search engine optimization price range into hyperlink constructing since websites with extra backlinks are inclined to rank larger in search outcomes. (Moz)
  • Most search engine optimizers spend anyplace from 0% to 10% of their Search engine optimization price range on hyperlink constructing. (Thrive My Way)

Lengthy-form content material receives 77% extra hyperlinks in comparison with shorter content material items. (Backlinko)

  • Greater than 60% of digital entrepreneurs agree that hyperlink constructing is probably the most troublesome component of Search engine optimization. (Userp)
  • Over 40% of entrepreneurs imagine content material advertising is one of the best ways to generate passive hyperlinks. (Adam Connel)
  • Hyperlink-building companies have the very best variety of skilled hyperlink builders, with 59.4% having over 5 years’ of expertise. (Authority Hackers)
  • Query-based articles like “Why” or “What” posts and infographics get 25.8% extra hyperlinks in comparison with movies and “How-to” posts. (Backlinko)

Need extra than simply stats? Verify these out:
* How – and Why – to Construct a Backlink Portfolio
* The Final Information to Hyperlink Constructing with Content material for Search engine optimization
* Area Authority: Methods to Enhance Your Rating Rating from Scratch

Key phrase Stats

  • The common key phrase is 1.9 phrases and eight.5 characters in size. (Backlinko)
  • 36.3% of Search engine optimization specialists say they allocate most of their time to key phrase analysis. (Search Engine Journal)
  • Lower than one % (0.16%) of key phrases are liable for over 60% of searches every month, whereas over 94% of key phrases get ten or fewer month-to-month searches. (Adam Connel)

15% of all Google search phrases have by no means been looked for earlier than. (Startup Bonsai)

  • Well-liked search phrases have larger common key phrase problem scores than key phrases with low search quantity. (Backlinko)

  • Round 70% of search queries include 4 or extra phrases. Lengthy-tail key phrases are extra particular and are identified to supply higher conversions. (Adam Connel)
  • Having a key phrase in your title tag stays an essential on-page Search engine optimization sign. (First Site Guide)

SEO title tag examples for SaaS Pages

  • 43.9% of entrepreneurs have a look at key phrase rankings to measure Search engine optimization success. Most Search engine optimization firms use automated rank checkers to trace natural key phrase rankings every day. (Adam Connel)

Need extra than simply stats? Verify these out:
* Search engine optimization Key phrase Analysis Made Simple in 2023
* Why You Ought to Use Lengthy-Tail Key phrases in Your Search engine optimization Marketing campaign
* How Zero Search Quantity Key phrases Can Generate a Ton of Visitors

Cell Search engine optimization Stats

  • Google has 94% of the cell search engine market share. Due to this fact, optimizing your website for Google is essential to accumulate natural visitors from cell gadgets. (Statcounter)

Mobile Search Engine Market Share United States Of America

  • Quicker pages not solely supply a wonderful person expertise, they convert 20% extra on cell gadgets. Be sure that to verify your cell website pace, as slower websites result in decrease conversions. (SEO Sandwitch)
  • Round 72.6% of web customers (almost 3.7 billion folks) will entry the online solely through their smartphones by 2025. (CNBC)
  • Cell searches for “picture search” have grown by over 60% in the previous few years. The primary purpose for this transformation is that individuals more and more flip to picture seek for concepts and inspiration. (Google)

61% of cell searchers are extra inclined to attach with a neighborhood firm that has a mobile-friendly responsive web site. (HubSpot)

  • For a wonderful cell looking expertise, add the max-image-preview:giant meta tag to the header of every web page. This means that Google can function publishers’ pictures in giant codecs, making a extra compelling and fascinating person expertise. Kirbie’s Cravings, a meals weblog, noticed its CTR enhance by 79% by leveraging this tag. (Google)
  • Cell advertising will attain $57 billion by 2030. (Statista)

Need extra than simply stats? Verify these out:
* 11 Manufacturers That Are Doing Cell Promoting Proper
* Prime 10 Cell Optimization Finest Practices for E-commerce Websites
* App Retailer Optimization (ASO) Methods for New Cell Apps Launching in 2023

Get My Free Search engine optimization Advertising and marketing Plan


Native Search engine optimization Stats

  • Primarily based on a examine of 580,853 pictures throughout 15,191 Google My Enterprise listings, companies with greater than 100 pictures get 1,065% extra web site clicks than the typical enterprise. (Search Engine Land)
  • Full and correct Google My Enterprise listings obtain 7X extra clicks than these lacking important enterprise info and are 70% extra prone to appeal to location visits. (Webfx)
  • 91% of entrepreneurs agree that opinions influence native rankings. (Finances Online)

80% of native searches convert. (Webfx)

  • 96% of shoppers search for damaging opinions whereas looking the client opinions. (Search Engine Journal)
  • 75% of smartphone customers count on to get quick info whereas utilizing cell gadgets. (Google)
  • Round 86% of individuals go straight to Google Maps to seek for a enterprise. (99Firms)
  • Evaluations are probably the most essential Google native Search engine optimization elements: They account for 15% of the native Search engine optimization pack rank. (99Firms)

  • Web page titles that begin with how, what, why, and who’ve a 14.1% larger clickthrough price than titles that aren’t written as questions. (Startup Bonsai)

  • 72% of native searchers go to a retailer inside 5 miles of their present location. (Graffiti)
  • 49% of all customers say they belief the opinions they learn on-line as a lot as private suggestions. (Oberlo)
  • Verified companies on Google are 2X as prone to be thought-about respected. (Google)
  • Native Search engine optimization has a 15% closing price, so choosing native Search engine optimization companies will assist what you are promoting generate extra native leads. (Localiq)
  • Companies which have a robust key phrase within the enterprise title rank 1.5 spots larger than if there isn’t a key phrase within the title. (Business2Community)

Need extra than simply stats? Verify these out:
* 9 Components that Can Immensely Increase Your Native Search engine optimization
* The Full Information to Native Search engine optimization
* Methods to Do a Complete Native Search engine optimization Audit

Video Search engine optimization Stats

  • On-line movies reached 92% of web customers worldwide, making video Search engine optimization essential for all companies. (Statista)
  • Articles with movies get a 157% enhance in search visitors in comparison with text-only blogs. (G2)
  • Over half of the movies that rank within the first place have greater than 50 phrases within the description. (Semrush)
  • 78% of B2B entrepreneurs plan to spend money on video advertising throughout 2023, up from 69% the earlier yr. (Content Marketing Institute)
  • 93% of entrepreneurs agree that video has helped them enhance model consciousness. (Wyzowl)
  • 52% of movies that rank for “how-to” key phrases use greater than 100 phrases within the description, whereas for non-how-to movies, it’s solely 33%. (Semrush)
  • 52% of entrepreneurs say that movies between 1-3 minutes lengthy have been most profitable for his or her content material advertising. (Content Marketing Institute)
  • Weblog posts with movies see a 157% enhance in search visitors in comparison with text-based weblog posts. (Zupo)

Movies add 2 minutes to the typical time a person spends in your website. (Zupo)

  • 47% of B2B entrepreneurs create coaching movies (how-to, explainer, product). (The Social Shepherd)
  • 88% of video entrepreneurs are happy with their video advertising efforts and the ROI generated from them. (Oberlo)
  • Among the many hottest sorts of movies companies are creating are: 42% live-action movies, 33% animated movies, and 15% screen-recorded movies. (Wyzowl)
  • Video entrepreneurs get 66% extra certified leads per yr (probably due to the standard of schooling that video content material gives). (Oberlo)
  • 63% of entrepreneurs say that engagement is probably the most essential video metric they monitor, with visitors, conversion price, watch time, impressions, and clickthrough price nearly being tied for second place. (Lemon Light)

  • Having a video in your touchdown web page will increase conversions by 80%. (Neal Shaffer)
  • On the whole, folks watch a mean of 5 on-line movies on daily basis, whereas the 18-24 age bracket watch a mean of 10 on-line movies a day. (Take Note)

Need extra than simply stats? Verify these out:
* 9 Search engine optimization Areas to Focus On to Increase Your Video’s Visibility
* 17 Participating Video Content material Sorts that Folks Like to Watch
* The Sorts of Movies to Use at Every Stage of the Advertising and marketing Funnel

Voice Search Stats

  • 48% of individuals use voice seek for common queries, and greater than 40% of all voice search responses end in a featured snippet. (G2)
  • The highest gadgets used for voice search are Siri (36%) and Google Assistant (36%), adopted by Alexa (25%), Cortana (19%), and Different (1%). (Blogging Wizard)

An image graph showing that Apple's Siri and Google Assistant are the most popular digital assistants.

  • Round 58% of customers use voice search to search out details about native companies. (Startup Bonsai)
  • Voice queries have elevated by 3,400% since 2008. (Business2community)

Siri depends on companies which have a Yelp ranking of no less than 4.5/5 greater than these with a poorer Yelp ranking. (Search Engine Journal)

  • 72% of customers within the US desire participating with voice search. (Pepper Content)
  • The common phrase depend of a solution from a voice search was 41.4. (Semrush)

Need extra than simply stats? Verify these out:
* Newbie’s Information to Voice Search Search engine optimization
* Methods to Optimize Your Web site for Voice Search and Wearable Tech
* VSEO: How Voice Search and Conversational AI Are Altering Search engine optimization

Get My Free Search engine optimization Advertising and marketing Plan


Search engine optimization Trade Stats

  • The worldwide Search engine optimization market measurement was $65.25 billion in 2020 and is predicted to extend at a CAGR of 10.5% from 2021 to 2028 and can attain $122.11 billion by 2028. (MarketsandMarkets)
  • Companies spending greater than $500 monthly on Search engine optimization companies are 53.3% extra prone to be extra happy with their outcomes. (Search Engine Journal)
  • Most companies have Search engine optimization budgets between $500-$10,000 monthly. (Foxxxr)
  • Massive Search engine optimization tasks value a mean of $1,500-$5,000 monthly. (Foxxxr)
  • Common hourly Search engine optimization companies prices $100-$300 per hour. (Foxxxr)
  • 57% of SMBs  wouldn’t have an Search engine optimization technique. (Search Engine Journal)

Search engine optimization can cut back the price of buyer acquisition by 75% in comparison with internet advertising. (Terakeet)

  • The highest targets for companies operating Search engine optimization campaigns are growing natural visitors, growing natural conversions, bettering area authority, buying extra featured snippets, and growing model consciousness. (Search Engine Journal)
  • The highest 5 Search engine optimization business instruments that small companies use are Google Analytics, Google Search Console, Reply the Public, SEOquake, and Screaming Frog. (Search Engine Journal)

  • Relating to PPC spend for small companies: 28% use Google Adverts, 17% use Fb Adverts, 14% use Instagram Adverts. 9% use Amazon Adverts, 9% use LinkedIn Adverts. (Search Engine Journal)
  • The quickest rising section within the Search engine optimization market would be the small and medium enterprises (SMEs) section, rising at a CAGR of 17.23% throughout 2020-2025. (Businesswire)
  • Corporations prioritizing Search engine optimization and content material advertising are 13x extra prone to generate a optimistic ROI. (HubSpot)
  • The ROI of SEO is determined by your business, and people with the very best Search engine optimization returns on funding embrace monetary companies (1,031%), habit therapy (736%), actual property (1,389%), medical gadgets (1,183%, and better schooling/faculty (994%). (Supply: G2)
  • The worth of the Search engine optimization business is predicted to achieve as much as $77.6 billion by 2023. (Finances Online)
  • Round 42% of companies subscribe to paid Search engine optimization software program to execute their natural advertising duties. (Visual Objects)

81% of companies desire hiring an Search engine optimization company to hiring in-house entrepreneurs. (LSEO)

  • Fixing web site points as per Google Search Console can enhance your Search engine optimization ROI: Seramin, one of many largest job platforms in Korea, had a 102% year-over-year (YOY) enhance in natural search by fixing the Search engine optimization points GSC alerted them to. (Google)

Need extra than simply stats? Verify these out:
* 9 Fast Search engine optimization Techniques That Solely Take 10 Minutes to Implement
* Methods to Rank Your Model-New Web site When You Don’t Know Search engine optimization
* The Full White Hat Search engine optimization Information: Google-Validated Search engine optimization that Works like Magic!

Search engine optimization Content material Stats

  • 4.4 million new weblog articles are revealed on daily basis throughout all platforms. To make sure that your weblog ranks excessive within the SERPs, produce content material that clearly demonstrates first-hand experience and a depth of information. (Envisage Digital)
  • 90.6% of content material will get no visitors from Google – which is a superb purpose to start out optimizing the content material in your website. (Ahrefs)

72% of on-line entrepreneurs describe content material creation as their only Search engine optimization tactic. (Wpforms)

  • The highest content material advertising problem is attracting high quality leads, adopted by producing visitors and creating user-intent centered content material. (Semrush)

  • 93% of entrepreneurs belief content material created by actual folks. Google additionally trusts people-first content material, which implies content material that’s created primarily for folks, and to not manipulate search engine rankings. (Exploding Topics)
  • The common phrase depend for the highest 10 outcomes for any key phrase is about 1,890 phrases. (Techjury)
  • Google rewrites the meta description 62% of the time, and is 65.62% extra prone to rewrite meta descriptions for long-tail key phrases over fat-headed ones. (On The Map)

  • Longer headlines – round 14-17 phrases – obtain a better variety of social shares in comparison with shorter headlines. (Backlinko)

  • The highest three content material varieties being created by digital advertising groups in 2022 included movies, blogs, and pictures. (Search Engine Journal)
  • Brief content material items which are round 300-900 phrases appeal to 21% much less visitors and 75% fewer backlinks in comparison with articles of common size which are round 900-1,200 phrases. (Search Engine Journal)
  • Corporations that weblog have 434% extra listed pages than people who don’t – which generate extra leads. Ideally, it is best to weblog no less than as soon as per week. (Business2community)

Need extra than simply stats? Verify these out:
* What Is a Content material Optimization Software and Why Do You Want It?
* Methods to Create a Excessive-Efficiency Content material Advertising and marketing Technique in 2023
* Methods to Use Strategic Content material Advertising and marketing to Develop Your Visitors From 0 to Thousands and thousands


Search engine optimization stats are important to trace the progress of your web site in opposition to your rivals and business requirements.

The search engine panorama is extremely unstable, and it retains altering, so plan to revise your Search engine optimization technique after rigorously contemplating the most recent Search engine optimization statistics.

And keep in mind that endurance is the important thing to Search engine optimization. Create glorious content material and purchase strong hyperlinks; your web site rankings will progressively enhance, resulting in extra gross sales.

Get My Free Search engine optimization Advertising and marketing Plan