10 UX Design Examples to Get Impressed in 2023

What’s a Good UX design?

A superb UX design is a design that creates a optimistic expertise for customers when interacting with the pages of a web site. For essentially the most half, UX design is about:



Web site pages ought to be straightforward to make use of and navigate. For instance, embed a filter or search in a web based retailer.



A web based retailer class with over 1,000 gadgets can not do with out product filtering capabilities. These capabilities should carry out the duties for which they had been designed reliably and effectively with out bugs.



Any product will need to have very high-quality photographs. Different web site parts should even be visually engaging and have a pleasing aesthetic look, though some web sites are comparatively easy whereas others are extra refined. 



Customers ought to be capable to simply navigate your web site and effortlessly discover the specified merchandise. Due to this fact, not solely the search discipline should be straightforward to search out and entry, but in addition the merchandise. To realize this, merely embed filters that allow customers to pick out the scale, shade, and so forth., and, thus, discover what they need with out additional effort.



When a web site receives very excessive site visitors, particularly in the course of the Christmas sale or Black Friday, its pages might reply with a 503 server error. It implies that the web site is briefly unavailable. You need to make sure that the devoted server or VPS can stand up to the height load on the CPU or RAM.



A web site can present UX design that creates a optimistic person expertise if it is credible. So add respected parts comparable to certificates, badges, buyer evaluations, crew photographs, and different issues that encourage belief within the UI design of your web site.

In fact, every area of interest can have its personal traits and emphasize design parts in a different way. Due to this fact, you also needs to verify your rivals.

So, in case your web site has a pretty look and visuality, options seamless navigation, is usable and practical, is able to withstanding heavy masses, and shows credibility proof, my congrats – you’re extremely more likely to have created UX design!

What’s a Unhealthy UX design?

If customers face repeated points interacting together with your web site, it clearly has a nasty UX design that ensures a damaging person expertise. Listed below are the examples of what could also be improper with the UX design:

Complicated or cluttered format


A poorly designed UI format could make it troublesome for customers to search out what they’re on the lookout for or perceive easy methods to use the web site. If a person leaves a web page with out going to a different web page and the session time is low, it is best to analyze the session recording and the scroll depth to search out the problematic elements of the web site.

Sluggish loading time


Lengthy loading time can frustrate customers and cut back their probability of utilizing the web site. A number of methods to research it: Pingdom instruments, GTmetrix, and Google PageSpeed Insights. These instruments present which JS, CSS, or picture slows down an internet web page. Optimize them and analyze if there are any issues on the server. Generally that you must join Cloudflare as a CDN that can pace up the supply of those information and enhance caching.

Tough or unintuitive navigation


Customers might get annoyed and go away the web site at a sure step within the funnel whether it is troublesome to navigate. In fact, on this case, the competitor wins. Due to this fact, it is best to analyze person conduct:

  • The person might not perceive the place a sure hyperlink results in;
  • They could not perceive {that a} specific component is clickable;
  • A bug and a damaged hyperlink could cause anger, and the web site will get rage clicks;
  • No CTA on the banner;
  • And extra.

In case you guarantee intuitive navigation to your web site, you have got larger probabilities to maintain your customers.

Unattractive or outdated visible design


Poorly designed visible aesthetics could make a web site much less engaging to a possible buyer. In fact, not everybody “meets by garments”, however it is best to rigorously analyze what the consumer doesn’t like on this case. This may be performed with the assistance of a survey: NPS, CSAT, or CES.

A web site can present UX design that creates a optimistic person expertise by avoiding these and different damaging nuances. If it doesn’t work, it is best to search the answer in a special place. Possibly, it’s not UX design that’s accountable, however, for example, the promoting marketing campaign that was not correctly configured, and the target market didn’t go to the web site.

UX Design Examples from TOP 3 International Firms

As know-how expands, so does the necessity for person expertise (UX) design. Firms across the globe want to enhance their buyer’s digital expertise, and nice UX design could make a distinction. Right here we take a look at the highest three examples from international firms which have nailed UX design.

Apple UX Design Instance


Apple’s web site is commonly a chief instance of cool UX design. The web site’s clear and minimalist design permits customers to simply navigate and discover the data they’re on the lookout for. 

One of many web site’s key options is the usage of high-quality photographs and movies to showcase Apple merchandise. As talked about above, any web site should present the most effective merchandise or items. This one does a superb job of presenting the merchandise attractively and curiously, contributing to glorious usability.

One other notable side of the web site is the usage of interactive parts. For instance, on the iPhone 14 product page, customers can use the slider to match totally different colours of the telephone or click on on particular person options to be taught extra about them. These interactive parts add a stage of interactivity to the web site and assist to interact customers even deeper.

The Apple web site demonstrates how good UX design can create a optimistic and interesting person expertise. The clear and minimalistic design with CTAs on each display and interactive parts contribute to the web site’s success. 

Netflix UX Design Instance

Netflix’s web site is one other prime instance of nice UX design. The web site is clear and simple to navigate, with a transparent hierarchy that enables customers to simply discover the content material they need. 

One in all its key options is personalization. The Netflix web site makes use of machine studying algorithms to advocate content material to customers based mostly on their previous viewing historical past, making certain that suggestions are related and tailor-made to the person person. This customized method helps create a extra partaking person expertise. It definisaves time for the person to search out the fitting content material.



Firms typically conduct a whole lot of assessments, together with the necessary A/B testing. This web site is not any exception. By displaying totally different web site variations to totally different customers and evaluating the outcomes, Netflix identifies the design parts that finest appeal to and convert customers. This helps to make sure that the web site is consistently optimized based on the wants and preferences of customers.

The Netflix web site is a good instance of how good UX design can create a optimistic and exquisite person expertise. A clear and easy-to-navigate UX design of the web site contributes to its success.

Zappos UX Design Instance

Zappos is a cool, but elegant, instance of nice eCommerce UX design. Properly, this on-line retailer, at a look, is visually interesting and simple to navigate, with a transparent hierarchy that enables customers to simply discover the clothes merchandise they’re on the lookout for. Nevertheless, a larger emphasis on UX will be on the responsive model as a result of extra of the viewers accesses the web site from cell gadgets. One of many key options of the Zappos web site is the usage of high-quality photographs and movies to showcase garments or footwear. 

Nevertheless, an enormous shock is the usage of subscription varieties, which typically, has a really low micro-conversion charge.


An excellent instance of a class web page with the location of filters, product card zoom, and dynamic photograph change on the product card: 


One other notable side of the web site is the usage of buyer evaluations. Zappos prominently shows buyer evaluations for every product, which helps customers make knowledgeable shopping for choices. The web site additionally permits customers to depart their very own evaluations, encouraging a way of group amongst customers. General, the Zappos web site is a good instance of how good UX design can create a optimistic and interesting person expertise.

The web sites of Apple, Netflix, and Zappos stand out with their UX designs. Due to this fact, these international firms that appeal to hundreds of thousands of customers are glorious examples to comply with.

Listing of seven UX Design Examples to Get Impressed in 2023

What’s one of the best ways to get impressed for UX design in 2023 if not by a number of the world’s prime examples? From Airbnb and Spotify to MailChimp, Google, Nike, and Todoist – these 6 firms are recognized for his or her cutting-edge UX design! Whether or not you are on the lookout for a lift of creativity or simply some design inspiration, this checklist will provide you with all of the motivation that you must create one thing really outstanding in 2023!



Spotify’s end-of-year wrapped tales, which characteristic a abstract of a person’s listening habits and will be shared on social media (Fb, Instagram, Twitter, and Linkedin), display the ability of information in UX design. Using a well-known story format and the power for customers to simply share their tales with associates contribute to making sure a singular and probably viral person expertise. This demonstrates the worth of leveraging person information in design and creating content material tailor-made to particular person customers.



Trello stands out on this planet of UX design for its emphasis on person management. The app permits customers to customise their experiences and blends into their workflow seamlessly, thanks to finish management over boards and person permissions. This adaptability to totally different groups’ distinctive wants and duties is a key purpose for Trello’s success.



Nike’s web site demonstrates the impression of proximity and visible cues on the person expertise, significantly on its product pages. The format dimension, product photos, and the “Add to Cart” button on the web page encourage customers to buy by making including gadgets to the cart straightforward and tempting. This highlights the function of hierarchy and proximity in UX design and the way they can be utilized to promote merchandise.

It’s clear that attaining such an excellent stage of UX optimization takes a number of work and analysis. Marvyn Anthony, Consumer Expertise (UX) Designer at Nike, describes his method and a definition of UX as follows:

“A superb design offers experiences which might be significant and related to customers. It focuses on enhancing buyer satisfaction and loyalty by enhancing the usability of a services or products. The method of UX design has a big quantity of analysis, testing, and evaluation behind it, and will be measured with metrics like: success charge, error charge, abandonment charge, time to finish the duty, and (since we deal in digital) clicks to completion.”



Airbnb’s UX design successfully addresses vacationers’ wants and ache factors. Its foremost competitor within the sphere of lodging search is reserving.com. The Airbnb web site presents a spread of choices, together with complete properties, pet-friendly properties, and distinctive lodging. It presents them in a visually interesting approach that conjures up customers. The reserving course of is easy and simply accessible, making it fast and handy for customers to search out and ebook lodging. This highlights the significance of researching person wants and design flaws in addition to providing options to those points.



H&M’s UX design successfully handles a considerable amount of content material utilizing a mega menu and breadcrumb navigation. The mega menu, which showcases a variety of things in an organized method, serves as a main type of navigation. The breadcrumb navigation, which helps customers to see their present location and navigate between classes and ranges throughout the retailer, serves as a secondary type of navigation. Each these options display glorious data structure and labeling of things.



Zoom’s UX design simplifies the method of holding digital conferences, which firms started to use to very actively after the onset of COVID-19. It provides customers 4 clear choices on the house display: begin a gathering, schedule a brand new assembly, be a part of a gathering, and share a display. The conversion path guides customers via all the course of and simplifies work by specializing in the almost certainly duties. This demonstrates the worth of understanding the duties customers wish to full and presenting step one in crucial duties early on within the web site expertise.



The UX design of the Tesla web site is targeted on demonstrating the corporate’s electrical autos and selling the advantages of electrical transport. The web site’s clear and trendy design helps emphasize the delicate and modern nature of Tesla automobiles.

Like others, one of many key options of this web site is the usage of high-quality photographs and movies to showcase the automobiles. The web site does an excellent job of presenting the automobiles attractively and curiously, like easy scrolling slides, which actually look nice.

The web site can also be straightforward to navigate, with clear CTAs, permitting customers to simply discover the data they need concerning the automobiles. In fact, the web site is responsive, however you’re more likely to higher see the small print within the photographs and get a greater person expertise on its desktop model.

We also needs to take into account one other extraordinarily necessary factor in crafting person expertise on the web site. As Jenny Kim, Senior UX Designer at Tesla, says:

“UI is commonly simply the tip of the iceberg.🧊Engineering powers merchandise and brings designs to life.💡”

You could find many extra examples of contemporary UX designs on the Awwwards web site. There are cool UX designs that can undoubtedly offer you much more inventive concepts. In addition to, discover our article about UX design trends in 2023 to know which is able to work out finest. Good luck in your seek for inspiration!


UX design is a sport changer within the trendy person expertise. On this article, I’ve supplied you with some nice examples to get your creativity flowing. Whereas I can’t assure you’ll turn out to be a grasp of UX design in a single day, I hope you have got gained some inspiration and perception into making the person expertise simpler and pleasant. So go on the market and make it occur!✨ Create one thing lovely, interactive, and above all – user-friendly. Joyful UX designing!